This video is a starter’s guide to Pay per Click. Pay per click (or PPC as it is otherwise known) can cause a lot of headaches especially when you don’t know what you are doing. It can cost you a fortune if you aren’t paying attention. We use Yahoo if we decide to test a headline or an advert because to be perfectly honest it is cheaper than using Google.
Although Yahoo doen’t necessarily get the number of ‘eye balls’ actually seeing your advert, when you know you are getting good responses to your headlines or adverts, you can choose to move the advert over to Google – but only when you KNOW it is working!
